A promotion with something more

Wendy's was looking to beef up their Alberta promotion beyond a standard register to win sweepstakes. Keeping in line with the new Wendy's "Real Value" campaign and bouncing off of the Caribbean vacation prizing, Pirate Paradise was born.

Contestants were asked to come back each day in order to collect the "Real" valuable items: Wendy's combo ingredients. The winner would receive a trip to the Caribbean. This promo far exceeded the benchmark for entries.