Wendy's - Great After 8

Wendy's Canada was looking for a way to increase their patronage after 8pm across the country. They wanted a solution that targeted young males and encouraged them to spread the word about the promotion as well as Wendy's late night dining. Our solution, Great After 8. The Great After 8 contest was rolled out across multiple channels for easy access and extended reach. Fully functional as a standalobe microsite it was also integrated as a facebook application and mobile site. Running over 6 weeks this contest exploded right out of the gate registering nearly 1000 people per day.

The new Wendy's Facebook page and social media plan was launched simultaneously. With nearly 2,500 group members signing up over the 6 weeks of the contest Great After 8 not only lifted sales after 8pm it also launched Wendy's Canada into the social stratosphere.

Overal sales lift: 12%
Frosty Sales Lift: 250%