Orange Julius - North America Planning

After working with Orange Julius on individual projects since 2008 we were awarded the online promotional business for all of North America for the year 2010. I've had the privelege of taking the creative lead on this brand for MacLaren, developing the full digital plan including all direction, social integration, site updates, media buy and management of all asset development.

After a series of successful one off campaigns using "Owen the Orange" and an "exploratory environment" to increase user engagement we blew the concept out to cover the full year's promotional planning. Take a peek at the site, phases will be unlocking approximately every 2 months. Each of these phases is supported with in store POP and a digital and social media buy.

In the first two months we are already tracking 250% above our previous coupon conversion and download benchmarks. Site traffic has nearly doubled.