Kraft Carnival - Quebec

A simple and fun project for kids. When visiting the live Kraft branded tent at Carnaval in Quebec city a photographer offers to take a picture of the visiting family. The family is then offered a card with a PIN including instructions to retrieve their photo online when they return home.

This experience is further extended using interactive "fun frames" and allowing the user to email the photo or frames or post to Facebook. In its second year this program has been a great success with an extremely high conversion rate.