Harlequin Mischief

Following on the success of the 2008 promotion, "As the Cookie crumbles" was no easy task. Peek Frean's was looking to us to develop a campaign that was just as naughty and exciting as the previous campaign but still mailable to the general public.

Harlequin Romance was a natural partner to flesh out the 2009 campaign while keeping in synch with Peek Frean's "Cookies so good, you don't have to be" positioning. We received a considerable amount of traffic on this site. Not suprisingly the "Boss Friendly" Powerpoint version of the romance novel "Montana Royalty" was a big hit.

The website was supported with direct mail and live sampling with the "Harlequin Hunks" downtown Toronto.