OREO Lick Race Family

Picking up off of the success of the American OREO Lick Race campaign, the OREO lick race family was born. Canadians were asked to submit a video of their family lick racing for a chance to win a family trip.

A full browser flash website was developed incorporating fun stuff for kids and pushing Kraft's previous technical boundaries. This was Kraft Canada's first foray into Facebook Connect. It was also mentioned in Marketing magazine as a key program that set Kraft as one of "Canada's Best Marketers of '09".